Happy Planet starts with only hand picked fruits, carefully harvested berries and the freshest vegetables. The fruits and vegetables are kept very cool and then inspected in the washing and grading lines. From there, cold-pressing or hand squeezing (for citrus) are time honored methods of juicing, preventing oxidization and undesirable extracts, like peel oil. All of their smoothies are blended by hand in small batches to ensure exceptional taste.
These careful extracting procedures don't happen at big juice companies, where huge quantities are produced for distant markets at the lowest possible cost. They use poor quality ingredients, large-scale machinery, and a pasteurization heat above 160 degrees, which alters the taste and breaks down vitamins and enzymes. Eating quality produce, when processed with attention and precision yields a safe fresh juice, with all of the exquisite taste and potent nutrition intact. This is Happy Planet's purpose.