Pamela's has been creating quality wheat-free and gluten-free cookies since 1988. Pamela herself is third generation in manufacturing natural foods. Her grandparents Matthew and Amelia, owned one of the first health food stores in San Francisco where one could actually purchase gluten-free products. Her motto has always been "more is better" . More flavor, more texture, more variety. By using the finest natural ingredients, and always striving to fool the consumer-"Are you sure these are wheat-free?", Pamela's maintains its indulgent reputation.