Quebec City, QC
In 1934, a pioneering food producer in Belgium planted a seed. The seed was an idea; what if all the goodness of soya, so valued in Asia for over 2,000 years, could be turned into something that anybody could enjoy, anytime - something as versatile as milk, for example. In time he passed this seed on to others, who thought it a very fine seed and determined to help it grow.
Which it did, firmly and strongly, fed and watered by their passion and imagination. By the 1970s the natural processes used today to create all Belsoy products had been developed. In 1980, the seedling blossomed into Alpro the company, dedicated to spreading the word about soya because its founders now believed that to feed a growing world population, eating more plant based food was the only way forward. Not only that, but the whole process of producing it should be as natural, ethical and sustainable as possible.