Our mission is to provide a thoughtful alternative for people who care about what they eat – where it comes from, who produces it, how it affects their health and the environment – and want to be a part of a better system through the choices they make. As part of our commitment to making a difference, we have partnered with S.H.A.R.E. agriculture foundation – a registered charity – to support sustainable and socially responsible agriculture elsewhere in the world. With the help of S.H.A.R.E., we have earmarked 1% of our sales to go towards programs aimed at improving small scale agriculture in south and central America.