Located in Vancouver, Granola Girl was founded by April Bellia in 2011. She is an entrepreneur with a baking background, who has grown the company to service over 250 grocery stores in Western Canada. As a mother of three teenagers, she understands the importance of providing healthy food for families, and she is actively involved in mentorship programs with the YMCA and Young Women in Business. Recently, the company launched the Granola Girl Foundation, to raise money for programs that teach young girls about self-confidence and entrepreneurship, and to sponsor local events. The company has also established a recycling program to turn their overstock bags into beautiful tote bags.