Seventh Generation derives its name from the Iroquois belief that "In our every deliberation, we must consider the impact of our decisions on the next seven generations."
Seventh Generation has won over 15 awards that recognize their efforts to preserve our environment. Their high-quality, non-toxic and environmentally responsible products are 100% recycled which makes a difference in saving trees, landfill space and water. If every household in the US replaced one 4-pack of virgin fiber bathroom tissues with 100% recycled ones, 710,000 trees would be saved! Can you imagine how many trees could be saved if all of North America used recycled tissues all the time!?
Seventh Generation also does not chlorine bleach their paper. Chlorine bleach creates dangerous toxins such as dioxin, furans and other organochlorines. Once loose in the environment, these chemicals accumulate in both people and animals. Hundreds of studies have shown a direct link between dioxin exposure and cancer, birth defects and developmental and reproductive disorders. Seventh Generation bleaches their toilet paper with sodium hydrosulfite, non-toxic, biodegradable bleach made from salt and oxygen.
Did you know that all of Seventh Generation laundry detergents are effective using cold water? Part of reducing their footprint is reducing the use of resources such as warm and hot water. Surfactants are derived from coconut. The role of these surfactants is to attract the dirt to them within the piece of clothing being washed. And remember that washing full loads saves water.