Gary and Jody started Natural Value in 1995 with 25 products and one compelling mission: to make natural and organic foods and environmentally friendly nonfood products more affordable.
They believe in the concept of fair trade. They are proud to say they were trading fairly before it became popular. They pick a manufacturer, pay them a fair price, and then stick with them. They don't shop around for packers just to save a few cents and they aren't moving our manufacturing business to China. The quality you buy today is the same quality they will have next week, next month, and next year.
They're a family that's been doing this for a long time, since 1995. They don't have a plan to sell out or change how they operate. This works for them. They especially want to help independent retail stores. They know consumers have more shopping choices than ever before.
They want to help stores stay competitive by offering a fairly priced center of store. They allow stores such as spud! to offer their customers the exact same canned beans or toilet paper or mustard for half the price of their competitors. They are confident this will increase the share of basket for stores who carry their products.
They take pride in the products they provide and guarantee them. They test all of our products ourselves. They are never going to sacrifice quality for price; that just isn't their style.
They offer quality products at great prices. They are passionate about what they do. They are straightforward. They're going to keep doing what they are doing because they love it and they believe it is important.