Brian Curelle, founder of Curelle cosmetics, feels very strongly about conscious action regarding our bodies and our world. Today he is revolutionizing the hair care product world and has become a leader in safe formulas. Curelle shampoos are an advanced shampoo system that utilizes plant derived surfactants that are solvent-free, sulfate-free and do not contain impurities such as 1.4 dioxin, ethylene oxide or nitrosamines. It's the worlds first! The result is efficient cleansing that is purer and milder to hair, scalp, skin and gentler to the environment.