It all started in early 2012. The founder of Naked Coconuts, Paul, had just graduated and hopping from one job to another. He was feeling dejected as he quit his first gig and wanted to jump ship again. Dissatisfied with limited responsibilities early in his working life, he hoped to tap into his much criticized lack of patience to jumpstart something more exciting. But what?
Kicking around a gagillion ideas, the words soy-free soy-sauce jumped at him in a brainstorming session. With great excitement he searched and searched for such a thing and finally found coconut aminos or what is now called Coconut Soy-Free Seasoning Sauce. From coconut aminos he found coconut oil, coconut nectar and other amazing coconut products!
This discovery aligned perfectly with what he was already noticing. See, Paul had a nephew that suffered from an onslaught of allergies and his family would complain that they wish they had more options. Coupled with Paul’s frustration in today’s marketplace with the lack of trust with brands, for example needing to research incessantly before buying anything, picking out a deodorant was a 3-day process, he knew there was a spot in the marketplace for a company committed to purity but more importantly complete honesty.
With his discovery of these raw, organic, non-gmo, gluten-free products such as coconut aminos and coconut oil with their amazing health benefits, and his desire to build the most honest company imaginable on earth, he started Naked Coconuts. Fun fact: it wasn’t always called Naked Coconuts. The original name was Kokolush Coconuts but Paul had an aha! moment in the shower (okay we admit, pun intended), and thus Naked Coconuts was born!