SoLo GI Nutrition
The true inspiration for SoLo energy bars began the day founder Saul Katz turned 40. On the night of his birthday party, while everyone was inside the house celebrating, he was in his backyard thinking about his life’s legacy. He always felt he was put on this earth to help humanity. And so he looked up at the sky and asked the question: What am I meant to do? Green and yellow waves of light suddenly appeared, and he watched in awe as the Northern Lights danced above him. He took this as a sign.
Soon after, he met Dr. Larry Wong from the University of Alberta who was developing a bar for the military. Searching for his life’s mission, Saul thought, what if I could bring together the latest science in health and nutrition to "raise the bar" in the food industry by developing innovative foods to promote health, enhance performance and prevent disease?
SoLo was born from his commitment to undo the damage being caused by our modern diet and lifestyle. Years of leading edge research and numerous scientific studies told him that the "spike, crash and crave cycle" intended by nature to help our ancestors survive, was addicting today’s society to high glycemic, blood sugar-spiking foods. This eating contributed to diabetes and obesity, and a pervasive lack of energy.
Saul's life’s mission became crystal clear. He would promote a consumer shift to consider the blood sugar impact, as well as the nutritional content, when selecting a food or beverage, and make it easy for people to adopt a healthy low GI lifestyle, for life!