East Van Jam
EAST VAN JAM is the third child of Natalie Ferrari-Morton who lives in East Vancouver with her husband and two boys. She has spent her entire adult life living in Vancouver’s east side and for all those years has been honing and perfecting her jam-making skills and recipes, culminating in high quality, big hustle and flavorful jams. After three years hosting canning workshops under the moniker “Homesteading Mamas” with pal Anna Hunter, Natalie was ready to take the jam scene by storm and there hatched EAST VAN JAM!
Unlike conventional jams, EAST VAN JAM is made with a 4:1 fruit to sugar ratio. That’s 4 cups of REAL fruit (not juice from concentrate) to only 1 cup of sugar. This means for every jar of jam, there is at least 1 cup of actual fruit. And using 95% BC grown fruit (organic as often as possible and some straight from East Van backyards) you can trust the main ingredients did not travel far. With gourmet flavour combinations using only natural inputs such as lemon juice, citrus pectin, and vitamin C, every jar is filled with goodness you can serve with a clear conscious.
And to be sure, EAST VAN JAM is about enjoying food and having fun! Inspired by the eclectic mix of personalities that make East Vancouver so interesting and vibrant AND the flavourful characteristics of the fruit itself, Natalie teamed up with long-time friend and artist, Scott Bilstad (mothpress), to create original artwork to represent each flavor.
So often relegated to a simple piece of toast, we dare you to explore new ways of using jam to compliment your favourite food experiences. See the recipes page for ideas and please add your thoughts there too!
A perfect indulgence for your crepes or a hostess gift with some attitude, EAST VAN JAM has you covered.