Näak, a young company from Montréal, Quebec, is aspiring to democratize insect consumption. Näak are part of the Y generation, a generation raised in a context of growing awareness of our impact on the environment and the importance of how we consume. Thus, they have always felt concerned with sustainable development and responsible consumption. The Näak story begins in 2016 when the co-founders qualified for the triathlon world championships. It is on this occasion that they really started to reflect upon the role of our nutrition and its impact on our performances. Näak quickly understood that there were significant improvement opportunities in sports nutrition products. Indeed, none met their criteria: performance, health, and environment. Originally, the Naak bars were designed by athletes for athletes. Its nutritional values and its physical characteristics are thus conceived to meet endurance athletes’ needs, in terms of energy and recovery, before, during or after exercise. Created for athletic performance, they are also perfectly suitable as a snack for all active people. Naak bars are a healthy product: they contain only natural ingredients, free of preservatives or refined sugar. The proteins come from cricket powder, a super-food also rich in vitamins and minerals, and that requires very few resources to produce.