Divine Chocolate
Washington, DC
In autumn 1998, Divine, the first ever Fairtrade chocolate bar aimed at the mass market was launched onto the UK confectionery market. In an exciting new business model, the co-operative of cocoa farmers in Ghana own shares in the company making the chocolate bar.
Divine is the only fairtrade chocolate company which is owned by its cocoa farmers.
While Fairtrade ensures farmers receive a better deal for their cocoa and additional income to invest in their community, company ownership gives farmers a share of Divine’s profits and a stronger voice in the cocoa industry.
That’s good business!
