It all began in 2003 with a meeting of minds and one simple premise: if three quarters of your G&T is the tonic, wouldn’t you want it to be the best?
Fever-Tree's co-founders Charles and Tim, working in different parts of the drinks business, had both spotted that premium spirits were growing quickly, fuelled by consumers’ increasing awareness of the provenance of what they ate and drank. However, this growing interest in premium food and drink had seemed to neglect mixers, a crucial element of the drinks industry that remained flat. It struck them both as extraordinary that people were paying a good deal of money for a high-quality spirit, yet had no choice but drown it with a poor-quality mixer.
From the very beginning, Charles and Tim approached their business in a different way - there would be no compromise at Fever-Tree. Flavour and quality were of the utmost importance. This mindset led them on an 18-month adventure from the archives of the British Library to facing the wrong end of a Kalashnikov in the Democratic Republic of Congo and concluded with the launch of our Premium Indian Tonic Water in 2005, with the belief they still operate by today…
Since they put the lid on our first bottle of their Premium Indian Tonic Water, they haven’t wavered in their single-minded mission to bring quality, flavour and choice back to mixers. Innovation remains at the heart of Fever-Tree and they've developed a range of tonic waters that perfectly complement the varied flavour categories of gin.