RJ's Licorice is a New Zealand business started by the Halliwell family. One bite of the soft, black and delicious treat, and Roger was hooked. Such is the magic of great licorice, that one splendid mouthful became a passion to spread licorice joy to the world.
Our story is a simple one. We were a family business that decided to do one thing and do it really well. We scoured the world - well, a barn in Fargo, North Dakota - to bring the finest licorice making facilities to the spiritual home of licorice - Levin, New Zealand. With a large dose of kiwi know-how and ingenuity, we started to make the world's finest licorice.