withinUs Natural Health Inc
Vancouver, BC
At the heart of every compelling brand story is a spark of personal experience, a moment where necessity meets innovation. This is the essence of withinUs®, a narrative rooted not in the desire to sell but in the genuine quest for a solution.
How It Started The journey of withinUs® began in a very personal way. The founder, Tami, was moved by the dramatic change she witnessed in her mother's health after introducing collagen into her daily regimen. For years, her mother had faced the debilitating effects of arthritis, but with this simple addition, she saw significant improvements in her well-being, especially for her joints. This wasn't about discovering a new product; it was about witnessing firsthand the impact of nourishment from within. Driven by this experience, Tami brought withinUs® TruMarine® Collagen to North America in 2013, starting small with production runs for friends and family. The company's growth was natural, fueled by word of mouth and the genuine results experienced by those who used the product.
The Story Behind Our Name The name withinUs® reflects the ethos at the heart of the company. For Tami, starting a new business was an opportunity to do things differently. It was about building something with purpose, something that transcended the pursuit of profit to touch on the core aspects of quality, integrity, and sustainability. The name is a reminder that the potential for improvement, for being better, lies within each of us. It's a call to look inward for health, wellness, and beauty, reinforcing the belief that what we put into our bodies should be of the highest purity and quality. Embracing the idea that It’s within us to be better.
From the start, withinUs® was committed to not just talking about quality but embodying it. This meant choosing the path less travelled: sourcing the highest grade of marine collagen despite the challenges and costs. It was a choice that reflected a broader vision one that recognized the importance of sustainability and the impact of our choices on the environment. This was about more than just creating a product; it was about setting a standard in an industry and contributing to a healthier planet.
The decision to focus on marine collagen, especially in a market that was then unfamiliar with the concept of ingestible collagen, was bold. Tami and her team understood that they were not just selling a product; they were educating a market and setting a precedent for quality and environmental responsibility. The popularity of collagen would inevitably rise, and with it, the temptation for others to opt for cheaper, lower-quality alternatives. withinUs® stood firm in its commitment, choosing to lead by example.
The name withinUs® carries with it a deeper message, one that underscores the importance of the individual highlighted by the capitalized and underlined "U" in the logo. It's a nod to the company's focus on You the customer, the community, and the collective well-being of society Us. This perspective is further enriched by the company's commitment to giving back (i.e. withinUs® to give), a principle that has been part of withinUs® from day one.
Drawing inspiration from Ralph Waldo Emerson’s words, "What lies behind us and what lies before us are tiny matters compared to what lies within us," the withinUs® story is grounded in the belief that true strength, beauty, and wellness come from within. It's not just about the products we offer but about the values we embody and the community we build.
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