Real Foods started trading in 1963 selling organic vegetable on a market stall in the south of England. At about the same time they started to sell macrobiotic foods imported from Belgium and Japan as macrobiotics could not be sourced in the UK. It was then a small step to start buying commodities from a London merchant to feed the 'Aldermaston Ban the Bonb' marchers who would assemble at an Elizabethan mansion in the Chilterns prior to marching. Opened in Edinburgh in 1975, Real Foods was the capital's first natural food shop. Starting a revolution in food retailing and eating patterns, it introduced the concept of selling natural foods loose and in bulk to the public. The aim was to provide healthy alternatives to processed foods at prices the public could afford. The philosophy has always been that 'the more you buy, the less it will cost per lb or nowadays, per gm'.