It was created as a tangible manifestation of our care for the environment, animal welfare and human health. Our belief is that food is so much more than the macro- and micronutrients it’s made of.
Food has meaning. It is part of our culture and our heritage. It can evoke joy, comfort, and a sense of belonging.
Our goal is to create protein from plants that honours that meaning.
Plant protein that can be enjoyed at home and in restaurants, on busy weeknights for a quick and simple dinner, and on weekends for a family gathering. We want to make products that offer endless versatility, inspire creativity and that can simply and easily be used as alternatives to protein from animals for any occasion.
We want to make the sustainable choice the easy choice to make.
We operate with integrity, unwavering ethics and compassion – for our people, for the animals and for the environment.