No business is complete without its first customer and that's where Kraig comes in to the picture! Once he tried Elena's creation at a farmers market, he fell in love with the product and decided to partner up with Elena and help her grow the business. Their visions was as simple as the concept. Why not combine the veggies and fruits that we all need in our diet in a product that everyone in the family can enjoy? Their first big sale happened on Thanksgiving Day 2012 and they have not looked back! In their first year the production was moved 4 times, finally ending up in a dedicated facility that could handle WrawP's phenomenal growth. Their goal was and still is to make WrawP grow, and hopefully one day make WrawP a household name. Elena and Kraig's journey to put a clean healthy product on every dinner table continues and they want you to join them and make this dream come to fruition.