Since the early 1980s, Chef Ayoub has been roasting nuts to perfection, by hand with artisanal craftsmanship. His first store was a humble 200ft², hidden away in an underprivileged area of Tehran, Iran. It wasn't long before he had a line-up of customers outside his store from across the city. Today, Ayoub's sets out to bring his craft to people across the world, and carry on the tradition.