Covilli Brand Organics' roots are over twenty years old and are firmly intertwined with Circle Produce Co., Inc. Circle Produce is a small family owned operation that began as a grower/shipper of quality, conventional mixed vegetables. With organically certifiable land available to Circle Produce in Baja California and Sonora Mexico, their family ventured into the challenging sector of organic farming. They believed in the concept of incorporating an organic product line that mirrored their conventional program.

In 1996 their family began growing organically for another shipper and shortly thereafter, Covilli BrandOrganics Inc., was established as the marketing arm for the organic line of mixed vegetables and melons.