We opened shop in Calgary, Alberta Canada toward the end of March in 2018. Since then we have been working hard and growing quite quickly selling mostly in retailers in Alberta, with a few in BC and Ontario. A lot of people ask where the business name came from so, get your coconut milk & cookies ready and let me tell you a story... ????????? "Dwarf Stars Originals" was our first product line which consist of chocolate and pumpkin seed butter coated chickpeas that accidentally happened to turn out like little space rocks. Instead of letting Gerrit make them look, "perfect", we began to brainstorm astrological terms and stumbled across Dwarf Stars (wine helped??). These are stars that don't look exactly like the other stars, or shine as bright, but still in their own right are classified as stars. The really cool thing is that Dwarf Stars can actually be incredibly powerful when pairs of them coalesce (or come together) - they can even create a supernova or large stellar explosion!
We love love loved this metaphor that reached beyond our quirky friendship, beautifully capturing the brand messaging, heart and soul behind our new endeavour. We believe this message is more important today, than ever in our crazy world - that no matter what the outside looks like, what truly matters is on the inside. ?????????
Dwarf Stars is a story of community, chocolate, passion, perseverance and triumph of the under dog (or should I say under star).