The FeelGood® Treat Company was established in North Vancouver, British Columbia in 1999. It was then that FeelGood® introduced its first product; the “Original Liver Brownie”, a fresh frozen, semi-moist treat designed to be used for training and as a reward to reinforce good behaviour. Over the decade that followed, the FeelGood® Treat Company expanded its offering from a single treat at a single store to creating and manufacturing more than 25 different treats, sold in more than 600 stores across Canada