Fresh Is Best® Salsa & Company started in May of 1999 first debuting at the local Farmers' Market in Kamloops. Colin McGaffin and Lisa Graham, partners in life and founders of Fresh Is Best® Salsa & Company Inc. started making fresh salsa simply for the health qualities. Craving a healthier lifestyle, Colin and Lisa set out looking for wholesome, whole foods to consume in a natural non-processed state without any additives or preservatives. Salsa was a natural: It became the party dip, the salad dressing, the soup base around the house. Using only fresh tomatoes, peppers, onions, cilantro, parsley, jalepenos, fresh squeezed lemons and limes Fresh Is Best Salsa Company was born.
Fresh Is Best Tortilla Chips came about shortly after the salsa, as a way to get people to try the salsa we started making a basket of chips for the market. No sooner did the chips hit the table and everyone was asking "Where can we get these tasty chips?" At the end of the Farmers' Market season in October the salsa and tortilla chips were so popular that their customers encouraged them to bring it to their local grocery stores for the winter months, so they did.