Jovial had its official start in 2010, but was idealized for many years. It is their dream to change the future of agriculture by creating consumer demand for ancient and heirloom varieties of food. They have a deep commitment to support a small-scale, sustainable economic model that focuses on farming first and then considers the entire process all the way through to the shelf. They believe the purest food we all are seeking can only come from the purest seed.
