Kind is a brand of all natural whole nut and fruit bars made from ingredients you can see and pronounce and it's also a movement that gives new purpose to snacking.

Kind was founded on the principle of holistic kindness, and they pride themselves on creating new paths that avoid false compromises. Instead of "Or" they say "And". They choose healthy and tasty, convenient and wholesome, economically sustainable and socially impactful.

Kind was conceived in 2003 by Daniel Lubetzky, a social entrepreneur whom TIME Magazine recognized in 2009 among "25 Responsibility Pioneers" and BusinessWeek named among "America’s Most Promising Social Entrepreneurs."

In 1994, Daniel first founded PeaceWorks Foods, a "not-only-for-profit"® company that fosters economic cooperation among neighbors striving to co-exist in conflict regions worldwide. PeaceWorks® launched several award-winning healthy food products and its joint ventures continue to bring people together, but Daniel was still searching for that elusive snack that was wholesome and convenient, tasty and healthy at the same time. In 2003, after many years of working on this passion, the team launched Kind.

In many ways, Kind is a logical next step in the evolution of PeaceWorks’ "not-only-for-profit" business model - with an economic as well as a social bottom line. PeaceWorks sets out to bring neighbors in conflict regions to work together and shatter cultural stereotypes that dehumanize people. Kind builds on this passion to bring people together, this time working to break barriers created among us all in modern society. By challenging our zone of comfort and our impersonal routines, they hope to discover our shared humanity with people who we don’t know and may never again see in our lives by surprising them with an uncommon gesture of kindness.