In 1986, the founder Eldon Dahl established the Nutraceutical line named Your Choice, which a few years later, evolved into Life Choice®- registered trade mark name since 2012. Life Choice was founded with a commitment to provide the natural health industry and its clientele with supplements of the finest quality. Still owned and operated by Eldon Dahl, who has a doctorate in natural medicine, the company’s original commitment remains unchanged today:

Life Choice is founded upon the principle that the optimum health of those who use our products is our primary goal, which must never be compromised.
Life Choice is dedicated to using only the finest ingredients in the world in every one of our products, in precise formulations prepared by our formulator, to the highest possible standards. We believe that the quality of the contents is far more important than the packaging or the price, because the better we serve health, the better we serve us all.
Life Choice is committed to providing licensed products which distinguish themselves as an effective alternative to allopathic medicine. We maintain that professional diligence and innovation, combined with the very best raw materials and reliable, effective evaluation, will produce optimum results for the satisfied, healthier consumer.
Life Choice considers the local health food store to be the very core of the natural health industry, and affirm their support by making their products exclusively available to health stores and naturopathic doctors.

Together, we assure the health-conscious public the best possible access to the health care they want and deserve.