Natural Choice's mission is "to provide the highest quality , purest organic and vegan products, thereby benefiting the consumer as well as the earth." Founded only four years ago, this company has grown to include over 30 products of the finest certified organic food available on the market. The company is based out of Oxnard California where they work directly with retailers and distributors to provide healthy organic food for consumers.

Natural Choice gold label soups were launched in the Fall of 1999. These soups are all vegan and certified organic. They use a unique blend of quality organic vegetables, rice, soy milks, nuts, herbs and spices. They even grow some of their own ingredients like the kabocha squash that's used in the kabocha squash soup.