| 11777 km from Lower Mainland
The company started its business selling Basmati to the Asian community who immigrated to the UK in the late sixties and early seventies. To this day Tilda is by far the favourite Basmati brand within this discerning rice-eating community.
With the rise in Indian food popularity it didn’t take long for the Tilda brand to secure distribution in major supermarkets and by the nineties Tilda had become supermarket brand leader in the rapidly growing Basmati rice market. This position has strengthened over recent years as more and more consumers have switched from ordinary long grain rice to Basmati.
By the late eighties Tilda had outgrown its previous location and moved to its present site on the Thames estuary. The location provided a perfect gateway for the rice barges to make their deliveries from overseas. By this time the Tilda brand was selling in many international markets including France, Germany, the Middle East and the USA.
With the start of the new millennium Tilda introduced ‘ready-to-heat’ Steamed Basmati rice in microwavable pouches. This new 2 minute Basmati rice proved an instant success with consumers increasingly looking to save time. In 2008 Tilda introduced new packaging to align the Tilda Steamed Basmati range with the original Tilda Pure Basmati dry rice variants. The packaging design uses illustration to tell the seed-to-plate story.
Basmati remains at the very heart of Tilda. We are committed to only selecting the finest Basmati for all our products. Indeed, Tilda refuses to blend with inferior grains. We have for many years worked hand-in-hand with the Basmati farming community and taken on the mantle of guardianship of this precious grain. In our quest for the very best Basmati, Tilda employs the latest DNA fingerprint technology and checks every batch of rice for purity.
To this day Tilda is proud of its reputation for uncompromising quality and a commitment to sustaining the legendary status of Basmati and the Tilda Basmati brand worldwide.
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